Viral Marketing at Death Star now at Stuttgart Swabian-English

Written by Christian Koch

January 22

After the Death Star in Stuttgart has almost broken through the Swabian Viral light wall (over 3 million views on Youtube), get updated very often the same now on "schwenglisch" So Swabian-English ;-)

Whether the new clip rankommt to the first is rather unlikely. Still a must-see for those who like the original!

Here is the famous "Viral marketing in Stuttgart Death Star":

And here for direct comparison to Denglisch schwenglisch um ... so Swabian English:

( via )

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  • Filed in: General , Internet

    • How cool is this: Denglisch in the marketing and advertising industry

    Written by Christian Koch

    January 21

    Denglisch is here to stay and more and more rooted in our language. In the office we are not officers, but "manager", our brands have an "image", our products have a "benefit" we "briefed" our agency, our actions "push" campaigns, we generate "leads" we track " "the" return on investment "and Friday I get" casual ".

    In the private sector "adden" we are adding new contacts in various "communities" send "messages" to speak on the "mailbox" read "feeds" and take the "Host" to the "boarding" with. We make "work out" to eat "fast food", go to "Events" and hold "small talk". We read "bestseller" books, wearing "stylish", "designer" clothes, "zap" with the remote control and if we do nothing once, then "" We chill out!

    How do I get it? I've just seen the following movies, which keeps us well aware of how our everyday life but crammed with English words and how "cool" but so many "old school" stuff is ... like a simple newspaper :-D Have fun with "How cool is that?"

    ( via )

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  • Filed in: General , Off Topic

    • The SZ and Trigami and the question of the acceptance of paid blog posts

    Written by Christian Koch

    January 20

    Advertorials are accepted? Blogs are paid on items in order? Due to recent events (Süddeutsche & Trigami) I would like to reiterate the theme of advertising and specifically paid blog posts again.

    After also upload magazine had reported that the Sueddeutsche Zeitung your iPhone app via Trigami *, ie paid blog posts has advertised must plug in the Süddeutsche Zeitung heavily criticized. The reason for the outrage is that the paid product recommendations had to be consistently positive and even were.

    However, after marketing manager Peter Bilz Wohlgemuth (in SZ is responsible for the campaign) put in a position to comment , and Remo Uherek (Managing Director Trigami) in Trigami blog has taken a public position , it is clear that there is a faux pas on the part Trigami was. The customer had text-reviews posted, but advertorials get. Quote from the opinion:

    "Mr. Bilz Wohlgemuth has confirmed to me by phone explicitly that the goal of the campaign was not to prescribe bloggers what they had to say. It was only expressed wish that the outcome of the campaign as many positive reports and comments (even the Apple Store) would be (who would not.) ... "

    That is to say in German: Read the full article »

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  • Filed in: Online Marketing , Advertising

    • Definition: What is Educational Marketing

    Written by Christian Koch

    January 18

    What's behind Educational Marketing, what goals we pursue it and you learn how to put this here. Another article from the series "What is ...".

    Educational benefit-oriented marketing communications.

    That means in plain English: You are interested in specific high-quality free information on hand. Prerequisite for Educational marketing is therefore the core needs of your target group (s) to know. These must be solution-oriented - without any obvious self-promotion - and of course best to satisfy. It is this form of communication for a "didactic" call, and others with respect, since the addressee is taken seriously and is served without commercial phrases. Typical contents of such free information: education specific technologies, specific case studies or analysis, special guidelines or instructions. All these contents give the recipient an advantage.

    Goal: generate leads through the mediation of competence:

    Every marketing approach aims at a specific power to bring to the man. So of course the Educational Marketing. Through the mediation of complex content is trying to position itself in the attitudes of potential clients as THE solution provider. If you perceived, does this affect future purchase decisions positively. Thus, one can generate through the mediation of competence leads.

    Educational Marketing has the advantage that you can be assured of a high level of attention. The recipient usually has a high involvement and actively looking for serious solutions helpful. Unlike traditional advertising you must not only generate attention / enable the target group. The challenge may be less in the exchange itself, rather than exist in the identification of potential problems and issues of its own target audience. If you've finally identified the key problem areas, it is important to make the appropriate action.

    Educational marketing activities:

    Read the full article »

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  • Filed in: What is

    • Blog Articles SEO - The right keywords in the right place at the right number

    Written by Christian Koch

    January 16

    Wow! Target group-ich.de entwined with two articles with comdirect testimonials very well. What surprised me though is that the placement varies significantly changed only minimally for search!
    Sun climbs a "comdirect personal experience" of my blog now at # 3 on Google! However one looks for "comdirect personal experience" climbs nearly knocked off sixth place zielgruppe.ich.de
    Looking for "comdirect experience" target group ich.de first appears on the second page (ranked 12), and in search of "comdirect experience" entwines targeted ich.de-even first place 16.EWe

    Wow! Target group-ich.de entwined with two articles with comdirect testimonials very well. What surprised me though is that the placement varies significantly changed only minimally for search!

    Such an article of my climbs in the search for "comdirect personal experience" now at # 3 in Google!

    However one looks for "comdirect personal experience" climbs nearly knocked off sixth place zielgruppe.ich.de

    zielgruppe-ich.de_comdirect_erfahrungsbericht

    Looking for "comdirect experience" target group ich.de first appears on the second page (ranked 12), and in search of "comdirect experience" entwines targeted ich.de-even only in 16th place

    Why is that? Read the full article »

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  • Filed in: SEO , Tips , WordPress

    • 4 points to increase the time spent on blogs

    Written by Christian Koch

    January 14

    4 points to increase the time spent on blogs
    What does the dwell time for weblogs? If the dwell time effect on the ranking? Read here 4 tips on how to increase the visiting time on blogs.
    The dwell time is a qualitative criterion for evaluating a website. A high level of retention is that the site offers interesting content. "Interesting" is indeed objective, but there are SEO people who assume that a high retention has a positive influence on the ranking (or will have in the future). After all, search engines - the ability to measure the dwell time - especially Google. Three possible sources of information are already available Google: First, are the visiting hours of the pages that use Google Analytics before. Second, the search behavior on search engines is easily measurable. A searcher clicks on the search engines results pages [crossed out] SERPs on a website and immediately comes back, we may assume that this site is not well with the search term. Third, there are some people who have Google Toolbar installed. Depending on the settings so that Google can track every website and its associated retention! Quite likely, therefore, that affect the future quality factors using the visitor behavior, the rankings in the SERPs.
    A high retention time is so that visitors have found something that was of interest to them. Thus, a high residence time has a positive effect on the Besucherloylität - finally, a more satisfied visitor is more likely again.
    WebTracker such as Google Analytics give us bloggers a very nice analysis of the hand, which can show the average visit time for each individual blog post. For target-ich.de I noticed that the residence of one article to another varies greatly.
    Target group->> << ich.de_verweildauer.jpg
    First: Check out whether your blog meets the basic requirements?
    A blog should be to be loaded quickly and clearly structured. Important in articles: divide text into paragraphs that highlight key points and headings in bold and also incorporate appropriate graphics! In addition, a search should be available to the visitor - but he should look for something else - has the ability to search for you in your first blog, before he goes back to the search engine.
    Second, content is (still) King
    The important thing is that visitors will find that come heritable fluttered through search engines, an answer to her question. If a visitor from a search engine, the first step is done though: It has been found to be clicked and thus has a unique visit more in the statistics. It is more difficult however, to make this a long-term visitors recurring readers.
    The longer the visitor stays on the article, the more satisfied the content of his need, the better matches the content of his interests and the better the content is written. What I see good in my statistics: Articles that include not only text and pictures and videos right will be considered any longer. So dear to embed video link instead!
    Check your web statistics and also about the most common exit pages. Perhaps there is a way to make those products more interesting! This, too, the one or two hasty exit from the blog to be something hinausgezört.
    To the visitor, after reading the article even longer stays on the blog, you should at the end of the article refer to similar items. There are especially suitable for WordPress plugin.
    Third, extended stay "artificial".
    How many times have you ever read an article, while a link is clicked (which opens in the same window / tab), although it did not read the article to an end? Determined many times! Often you click on this website other then to another link - and hey presto you have forgotten the original page. Out of sight out of mind! On-target group ich.de I handle always left so that it will open in a new tab. So I lesser the risk that one or the other reader leaves my side and not come back. A more elegant way to offer tools like Apture (via http://www.seouxindianer.de/blog/webseiten-verweildauer-leser-auf-der-seite-halten/). Allows you to open third-party content such as Wikipedia articles and YouTube videos on your page using a type of pop-up (similar to Lightbox) and the visitor must leave the site to read the information. For Apture way, there is also a Wordpress plugin.
    ...
    Fourth, embed external content into your own blog:
    There are countless providers of what is news "subscribe" to specific topics can. These are issued automatically at the desired location. Another possibility consists in the fact thematically relevant tweets automatically integrate into your own blog. Twitters as she often selbt her blog writes articles, are also possibilities for plugins to publish what your tweets automatically as blog articles in your blog. Well I find this tool especially when it tool set so that it lists the weekly published in aggregated form of tweets in a blog post.
    These ideas may not necessarily increase the time a single article, but they can visit the entire period slightly longer. Put yourself in the position of a recurring visitor. He has come to visit euern blog again and there is no substantive, he shall leave the blog as soon as he most likely. Therefore, this should be done, especially for bloggers who post not daily (or more often) new products.

    What does the dwell time for weblogs? If the dwell time effect on the ranking? 4 tips on how to increase the visiting time on blogs.

    The dwell time is a qualitative criterion for evaluating a website. A high level of retention is that the site offers interesting content. "Interesting" is indeed objective, but there are SEO people who assume that a high retention has a positive influence on the ranking (or will have in the future). After all, search engines - the ability to measure the dwell time - especially Google.

    Three possible sources of information are already available Google: First, are the visiting hours of the pages that use Google Analytics before. Second, the search behavior on search engines is easily measurable. A searcher clicks in the SERPs on a website and immediately comes back, we may assume that this site is not well with the search term. Third, there are some people who have Google Toolbar installed. Depending on the settings so that Google can track every website and its associated retention! Quite likely, therefore, that affect the future quality factors using the visitor behavior, the rankings in the SERPs.

    A high retention time is so that visitors have found something that was of interest to them Thus, a high residence time has a positive effect on the Besucherloylität -. Finally a contented visitors come back more.

    zielgruppe-ich.de_verweildauer

    Analysis: Average visit time of individual items compared with the site average

    WebTracker such as Google Analytics give us bloggers a very nice analysis of the hand, which can show the average visit time for each individual blog post. For target-ich.de I noticed that the residence of one article to another varies greatly.

    Read the full article »

  • 6 Comments
  • Filed in: Online Marketing , Tips , WordPress

    • Does advertising on private blogs impact on the credibility?

    Written by Christian Koch

    January 12

    Partner programs http://de.wikipedia.org/wiki/Affiliate_% 29% 28Partnerprogramm offer webmasters the opportunity to generate revenue. But to what extent advertising has the effect on my personal blog credibility?
    Basically, two points suggest to integrate advertising into your own blog:
    1) cover the cost of their own webspace and domain (if the blog itself is hosted and was placed) and
    2) "compensation" for the time spent.
    The first point should be obvious to everyone. For this purpose, it seems that Google AdSense to be used as a common way. From a certain frequenting the blog should revenue exceed the costs quickly, especially in view of the fact that today only one can get two or three euros a month web hosting packages. For example, I am with campusspeicher.de http://www.campusspeicher.de/?werbecode=Mjg4Mw == * and pay for two domains and XXX GB webspace just € 2.95 per month.
    About the second point that I have less formal "compensation" referred to, one can certainly argue. For one - I assume - each with a private weblog written from the joy of writing, because expertise is available from the message out or just need to keep a diary, etc. - but not to generate revenue! Second, I consider myself as a business economist, but the time spent for this purpose in mind. Multiplying this time now with the hourly net revenue, which could be generated by alternative work, it seems the marketing of their own blogs justified.
    Note: Private people love thinks, you can also contact your Blog income, if you sit on your tax return!
    But how advertising works on private websites to visitors?
    From personal experience: One of my favorite blogs is basicthinking.de. Favorite blog is, in my case: surf almost every day to fly title, interest in reading and commenting here and there an article. A few weeks ago I was allowed to read that you have chosen to use affiliate links in the future. At first I disliked it, but then - one second later ;-) I found that there had been anyway for a treat. But I see it, of course, from the perspective of a Webmaster - this can see and understand the potential step. What do think, however, non-webmaster? Is the author still familiar in the same way if he can earn money by the article?
    In principle, reviews and recommendations from consumers on the Internet as a very credible, and of 95% (via http://www.fuellhaas.com/2009/04/28/der-kampf-um-glaubwurdigkeit/) of all Internet users for purchasing decisions gladly used.
    2007 found a study (commissioned by ask.com) that read 68% of all respondents (over 600 participants) like blogs because they could read there other than in the media (via http://www.foerderland.de/ 419 + M58faf5eecc0.0.html). In terms of credibility of corporate blogs cut off the worst. 25% of respondents believe that content is less. And private blogs expert blogs were better because: Only 2.1% are professional blogs and only 12% are private blogs suspicious. Private blogs are so confidential nature. The course also know brand suppliers and therefore seek about affiliate programs and paid articles on weblogs for their products to advertise.
    Determines the number of visitors to doubt the independence of the written opinion or a recommendation to the unselfishness! And the more advertising on private blogs is used, the higher the risk that they lose the trust advantage. Especially when advertising is not labeled as such. Reputable vendors, such as commit their Trigami http://www.trigami.com/?ref=Cookie * blogger even said that the label always on top before the beginning of the article (ie, between the title and blog entry) must be attached. Thumbs up!
    From this point you have to distinguish regular readers and new visitors:
    Regular readers will be less doubt about the credibility. "They know each other," the authors are familiar. In the case of basicthinking.de was elucidated in the article on your promotional links, and critical readers were reassured it was made clear in the:
    "... Copy the exact text ... linked products are not so expensive, only a little bt deserved ..."
    New visitors who come in via search engines such fluttered could, however, bothered by advertising links to trust the contents of the website accordingly less and leave quickly. Finally, there are countless blogs that give the impression you want to be serious and independent, but actually a paid item after another exhibit, visitors want to click on specific links or animate only pillar of Link pyramids.
    When advertising, which should be considered?
    Honesty: Credibility is always a prerequisite for honesty! Unfortunately that is not self-evident today. I write as you about my experience with brand suppliers. Honesty is therefore a top priority! Bloggers should tell their readers about the purpose and intent of their blogs (for example, in an "About Me" page). A private Werblog assumed you usually no commercial intentions, but should - be well informed about this - after a certain amount of advertising. A few AdSense placements are determined to take no position. In my opinion, it sends an article to write as soon as you start to integrate affiliate links directly to articles.
    Transparency: Authors should identify and affiliate partner links in articles as such. I hang on for example these links at each an asterisk and then down below, to clarify it. Other bloggers write each link in a clip if it is an affiliate link. A few bloggers even offer readers a choice: your items once included the traditional link directly below and as an "affiliate link", link partners. Very polite, so everyone can decide whether he wants to do something good for the webmaster or not. Should be placed outside of advertising products, so naturally they should also be identified as such. Well, surely it is obvious in many cases and therefore unnecessary, on the other hand, it lends itself to many places. So I've provided my commercials in the blog sidebar titled "Advertisement".
    Affiliate links, advertising blocks, partner links and articles on targeted paid-ich.de:
    Actually, "disfiguring" I hate my layout with ads and I also think that it is only from a certain number of visitors is worth, commercials installed. In my case, I was still active accounts from previous web appearances in various other partner programs. These were now on hold for some time and some were even open a credit that was paid but not due to the incomplete payment limit. A good Schwabe, of course, this is not wasted, and so have decided to partner in some of this blog (if thematically appropriate) to be integrated. Although it will take, given the (still) small number of visitors something until it reaches a minimum payout, I integrated advertising media since January of the following providers also target group ich.de:
    Google AdSense: AdSense install a WordPress blog using the right plug-ins is very easy, so I've added AdSense ads from the beginning in this blog. The revenues are limited, but at least I'm going to my web hosting costs in again.
    Contaxe http://www.contaxe.com/?cchnref=13131 * offers besides statically defined and context-sensitive ads (content-based) advertising and is therefore comparable with Google AdSense.
    Zanox <- START of the zanox affiliate HTML code ->
    <- (The HTML code may not be changed in the sense of faultless functionality!) ->
    <img src="http://www.zanox-affiliate.de/ppv/?14393347C1272514040" align="bottom" width="1" height="1" border="0" hspace="1"> <a href = "http://www.zanox-affiliate.de/ppc/?14393347C1272514040T"> zanox </ a>
    <- ENDING of the zanox affiliate HTML code ->: Zanox has a very wide range of programs, which advertising medium for many famous brands listing.
    Finanzen.de http://www.finanzen.de/partnerprogramm.html has been added. Since I like about various financial topics (for example, my experience with free checking accounts with direct banks) write to me this seems a suitable partner.
    Trigami http://www.trigami.com/?ref=Cookie *: So far I have not written any articles for a fee. Offers small and medium-sized businesses, I've already received. However, I refused each time because the contents did not match my blog theme. If I am indeed logged Trigami, target group-ich.de but it is still not unlocked. As the reach of this blog at the moment we say "expandable" is, I can imagine that is rejected by Trigami.
    Applies to advertising of any kind on the target group-ich.de:
    · I Should you in future offer an affiliate link in place of a conventional, and it will lead to the same goal, but runs through an affiliate network, and has by no means a disadvantage for you.
    · Other affiliate links in articles are always based on the content and you should also provide an added value (eg, direct link to the article, to compare prices or more information)!
    · There are no articles are written that you animate some click behavior! If I ever publish articles for cash, I write impartially and stand by my own honest opinion.
    · Most of my links are as usual completely ad-free place, and either a recommendation on my part, a source of information, or further information about the products dar.
    I look at the inclusion of advertising on my blog in the first place as an experiment, especially with the thought that I would write about my experiences over here. Hope I did then to report more positive than negative ;-)
    What do you feel about advertising on private blogs? At what degree the credibility suffers? What is the minimum number of visitors affiliate programs pay off? Comments about this I would appreciate it.
    * Partner or Affiliate Link

    Affiliate programs offer webmasters the opportunity to generate revenue. But to what extent advertising has the effect on my personal blog credibility?

    Basically, two points suggest to integrate advertising into your own blog:

    1. Cover their own costs for webspace and domain (if the blog itself is hosted and was placed) and
    2. "Compensation" applied for the time.

    The first point should be obvious to everyone. For this purpose, it seems that Google AdSense to be used as a common way. From a certain frequenting the blog should revenue exceed the costs quickly, especially in view of the fact that today only one can get two or three euros a month web hosting packages. For example, I am with campusspeicher.de * and pay for two domains and 3 GB of web space just € 2.95 per month.

    About the second point that I have less formal "compensation" referred to, one can certainly argue. For one - I assume - each with a private weblog written from the joy of writing, because expertise is available from the message out or just need to keep a diary, etc. - but not to generate revenue! Second, I consider myself as a business economist, but the time spent for this purpose in mind. Multiplying this time now with the hourly net revenue, which could be generated by alternative work, it seems the marketing of their own blogs justified.

    Note: Private people love thinks, you can also contact your Blog income, if you sit on your tax return!

    Read the full article »

  • 6 Comments
  • Filed in: Online Marketing , Tips , Advertising

    • Seitwert.de evaluations and Blog Statistics 2009

    Written by Christian Koch

    December 23

    The year is coming to an end. Time for a small summary regarding www.zielgruppe-ich.de of using the evaluations seitwert.de.
    After mid-2008, I had given my previous web pages due to time constraints, I realized quickly that I can not live without ;-) and so I - for one felt like eternity - again decided to set up a new weblog. www.zielgruppe-ich.de on 3 Born in March 2009. I resolved to write down everything that I felt from a marketing point of view as "write value" and what I wanted to show from the perspective of a consumer, therefore, "to a marketer, for other consumer" or the other way around. As it is with the good intentions for next year, I have not kept it, of course. Although I have kept the topics, but makes my date, much to be desired, especially in summer. I've actually managed to write in the months August, September and October, not a single article. Shame!
    Zum einen gehe ich mit dieser Website einfach meinem Drang nach, Artikel über die Themen zu schreiben, die mich interessieren, was ich dann in den meisten Fällen mache, in dem ich über Werbung, Marken und auch Gadgets schreibe. Ich möchte aber auch aufklären. So hebe ich in Erfahrungsberichten gerne Positives hervor, prangere jedoch Negatives an. Zum anderen betrachte ich dieses Weblog aber auch als kleines Experiment, das sage ich offen und ehrlich. Es hat neben dem Schreiben ansich und dem Spass an WordPress, drei wesentliche Ziele. Erstens: Ich möchte meine Onlinereputation selbst in die Hand nehmen. Christian Kochs gibt es viele. Sehr viele. Diese Namenskombination war wohl vor einigen Jährchen sehr beliebt. Umso wichtiger finde ich es, schnell gefunden zu werden. Und wenn man mich findet, dann bitte in angemessener Umgebung – und das soll mein Blog sein, und nicht irgendein veraltetes Profil auf einer Partyseite oder bei Youtube. Zweitens: Die Blogosphäre bietet hervorragenden Raum für Kommunikation und Networking. Ich habe sehr viel von erfolgreichen Bloggern lernen dürfen. Ich kommentiere gerne und freue mich jedesmal aufs neue, wenn auch ich Feedback bekomme. Drittens: Ich möchte aus der Entwicklung meines Blogs lernen. ZB bezüglich des Rankings. Aktuelle SEO-Ansichten interessieren mich. Leider habe ich wenig Zeit und Muße, mehr als nur einen Bruchteil der Tipps umzusetzen. Aber es hat noch nie geschadet am Ball zu bleiben. Ich habe den Blog deshalb seit Geburt [durchgestrichen] März fünf mal mittels seitwert.de analysiert. Es war schön zu sehen, dass sich hier nach ein paar Artikeln und ein paar wenigen Anpassungen schon etwas getan hat. Anbei die Screenshots in zeitlicher Reihenfolge.
    <<seitwert_analyse_zielgruppe-ich_20090625.jpg>> <<seitwert_analyse_zielgruppe-ich_20090708.jpg>> <<seitwert_analyse_zielgruppe-ich_20091214.jpg>> <<seitwert_analyse_zielgruppe-ich_20090313.jpg>> <<seitwert_analyse_zielgruppe-ich_20090529.jpg>>
    Auch wenn ich nun auzeige, wie jung und wenig frequentiert mein Blog noch ist, möchte ich hiermit zum ersten mal ein paar Statistiken für den Zeitraum 3. März bis 15. Dez 2009 aufzeigen. Gut, die Statistik würden sich noch etwas verändern, wenn ich mit der Auswertung bis zum Ende des Monats warten würde, zur Veranschaulichung reichts jeodch aus. So liefert Google Analytics für die 10 Monate in 2009 folgende Werte:
    Visitors:
    Gerade mal 4.200 Visits, 3.300 eindeutige Besucher und ca. 6.800 Seitenaufrufe weist dieser neue Internetauftritt bisher auf. Die meisten stammen aus Deutschland, aber auch von Österreich und der Schweiz wird gerne auf zielgruppe-ich.de zugegriffen. Was schön zu sehen ist: Je öfter es neuen Content gibt, desto höher steigt die Verweildauer an. In den Monaten in welchen ich mehr geschrieben habe, liegt sie bei bis zu durchschnittlich 3:12 Minuten. In den Sommermonaten, in welchen ich keinen Artikel geschrieben habe, ist diese kontinierlich gesunken, sogar bis auf durchschnittlich 0:44 Minuten im Oktober. Im Schnitt rufen meine Besucher 1,61 Seiten auf. Auch hier zeigt sich wieder, dass wesentlich mehr Seiten aufgerufen werden, je aktueller man sein Weblog hält (Spitzenreiter März mit durchschnittlich 2,08 Seiten / Besucher). Schade auch, dass sich anscheinend weniger als ein Drittel aller Besucher neben dem zuerst aufgerufenen Artikel für weitere Artikel interessieren. So haben 74,47% aller Besucher lediglich eine einzige Seite aufgerufen, 13,56% zwei Seiten, 5,51% drei Seiten, und so weiter. Laut Analytics stammen rund 80% aller Zugriffe von “neuen” Besuchern und somit 20% von wiederkehrenden.
    Zugriffsquellen:
    Zugriffsquelle Nr. 1 sind Suchmaschinen mit 60,53% aller Zugriffe, wobei man ganz klar sagen muss, dass es sich fast ausschliesslich um Google handelt. Nur ein Bruchteil kam über Yahoo, Altavista, Bing und co. 21,6% kommen von verweisenden Websites. Schön zu sehen, dass hier neben Plattformen wie facebook, Bookmark-Diensten wie mister-wong auch Blogs vertreten sind, auf welchen ich gerne kommentiere. Die restlichen 16,5% aller Zugriffe waren direkte Zugriffe.
    Keywords und Content:
    Interessant ist folgendes: Die Top 5 der Keywords und Suchphrasen, welche Besucher auf diese Website geführt hatten, haben immer irgend einen Bezug zum Thema Werbung. Schön, denke ich, schliesslich schreibe ich ja entweder über Werbung (im weiten Sinne) oder über Erfahrungen. Die meistgelesensten Artikel sind nun allerdings Erfahrungsberichte.
    Diese Zahlen sind ja nun sagen wir mal bescheiden. Trotzdem macht es mich stolz, dass ich dies mit minimalstem Aufwand aufgebaut habe. Ich habe viele Ideen für Artikel für das kommende Jahr. Bestimmt werde ich hier auch das ein oder andere umbauen. Es ist zwar “nur” ein Hobby – aber auch an ein Hobby darf man höchste Ansprüche stellen ;-)

    Das Jahr neigt sich dem Ende. Zeit für ein kleines Resümee bezüglich zielgruppe-ich.de.

    Nachdem ich Mitte 2008 meine bisherigen Webseiten aus Zeitgründen abgegeben hatte, merkte ich schnell, dass ich nicht ohne kann ;-) und so habe ich mich – nach einer gefühlten Ewigkeit – wieder dazu entschlossen ein neues Weblog aufzusetzen.

    Zielgruppe-ich.de wurde am 3. März 2009 geboren. Ich nahm mir vor alles niederzuschreiben, was ich aus Marketingsicht als “schreibenswert” empfand und was ich aus Sicht eines Konsumenten aufzeigen wollte, daher “zum einen Marketer, zum anderen Consumer!” oder anders herum. Wie das so ist mit den guten Vorsätzen für das nächste Jahr, habe ich mich natürlich nicht daran gehalten. Zwar habe ich die Themengebiete gehalten, allerdings lässt meine Aktualität, vor allem im Sommer zu wünschen übrig. So habe ich doch tatsächlich geschafft, in den Monaten August, September und Oktober keinen einzigen Artikel zu schreiben. Schande!

    Zum einen gehe ich mit dieser Website einfach meinem Drang nach, Artikel über die Themen zu schreiben, die mich interessieren, was ich dann in den meisten Fällen mache, in dem ich über Werbung , Marken und auch Gadgets schreibe. Ich möchte aber auch aufklären. So hebe ich in Erfahrungsberichte n gerne Positives hervor, prangere jedoch Negatives an. Zum anderen betrachte ich dieses Weblog aber auch als kleines Experiment, das sage ich offen und ehrlich. Es hat neben dem Schreiben ansich und dem Spass an WordPress, drei wesentliche Ziele.

    • First, I want my online reputation even in your hand. Christian Kochs gibt es viele. Sehr viele. Diese Namenskombination war wohl vor einigen Jährchen sehr beliebt. Umso wichtiger finde ich es, schnell gefunden zu werden. Und wenn man mich findet, dann bitte in angemessener Umgebung – und das soll mein Blog sein, und nicht irgendein veraltetes Profil auf einer Partyseite oder bei Youtube.
    • Zweitens: Die Blogosphäre bietet hervorragenden Raum für Kommunikation und Networking. Ich habe sehr viel von erfolgreichen Bloggern lernen dürfen. Ich kommentiere gerne und freue mich jedesmal aufs neue, wenn auch ich Feedback bekomme.
    • Drittens: Ich möchte aus der Entwicklung meines Blogs lernen. ZB bezüglich des Rankings. Aktuelle SEO-Ansichten interessieren mich. Leider habe ich wenig Zeit und Muße, mehr als nur einen Bruchteil der Tipps umzusetzen. Aber es hat noch nie geschadet am Ball zu bleiben.

    Ich habe das Blog deshalb seit Geburt März fünf mal mittels seitwert.de analysiert :
    Den ganzen Artikel lesen »

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