After the Death Star Stuttgart has virtually broken on the Swabian Viral wall light (over 3 million views on Youtube), gibts same now on "schwenglisch", ie Swabian-English ;-)

Whether the new clip come close to the first, is rather unlikely. Still, a must-see for those who like the original!

Here the famous "Viral marketing in Stuttgart Death Star":

And here for direct comparison to denglisch um ... schwenglisch, so Swabian English:

( via )

Denglisch is well-established and anchored itself more and more in our use of language. In the office we are not officers, but "manager", our brands have an "image", our products have a "benefit" we "letters" our agency, our measures "push" campaigns, we generate "leads" we "tracken "the" return on investment "and on Friday I get" casual ".

In the private sector "adden" we are adding new contacts in various "communities", send "messages" to speak on the "Mailbox", read "feeds" and take the "Cam" to "boarding" with. We make "Work-Out" to eat "fast food", go to "Events" and hold "small talk". We read "bestseller" books, wearing "stylish", "designer" clothes "zap" with the remote control and if we do nothing again, then "chill" we!

How do I get it? I have just seen the following movies, which keeps us nice just how cluttered our life is but with English words and how "cool," but so many "old school" stuff is ... like a simple newspaper :-D Have fun with "How cool is this?"

( via )

Advertorials are accepted? Blogs are paid on items in order? Due to recent events (Süddeutsche & Trigami) I would like to once again take up the topic of advertising and specifically paid blog posts again.

After also upload magazine had reported that the Süddeutsche Zeitung your iPhone app using Trigami has advertised *, ie paid blog posts, the Süddeutsche Zeitung has drawn harsh criticism. The reason for the outrage is that the paid product recommendations had to be very positive and also had.

However, after marketing manager Peter Bilz Wohlgemuth (responsible for the campaign in the SZ) put in a position to comment , and also Remo Uherek (Managing Director at Trigami) has taken a public position in Trigami blog , it is clear that it is a faux pas by Trigami was. The customer have text reviews posted, but advertorials get. Quote from the opinion:

"Mr. Bilz Wohlgemuth phone explicitly confirmed to me that the goal of the campaign was never to impose bloggers what they had to say. It was only expressed that the desire result of the campaign were as many positive reviews and comments (even the Apple Store) (who would not.) ... "

This means in German: Read the full article »

Definition: What is Educational Marketing

What lies behind Educational marketing, which aims to pursue it and you learn how to put this here. Another article of the series "What is ...".

Educational marketing is utility-oriented communication.

This means in plain text: you are interested in free concrete quality information at hand. Prerequisite for Educational marketing is, therefore, to know the core needs of their own target group (s). This is then a solution-oriented - without any obvious self-promotion - and of course best to satisfy. You can this form of communication to a "didactic" call, and on the other, respectfully, since the addressee is taken seriously and is operated without advertising phrases. Typical contents of such free information: special reconnaissance technologies, specific case studies or analyzes, special guidance or instructions. All these contents give the receiver a benefit.

Objective: Generate Leads through the mediation of competence:

Each marketing approach has an objective to bring a certain power to the man. So of course the Educational Marketing. Through the mediation of complex content is trying to position itself in the setting of potential customers as THE solution provider. Will be perceived, it positively affects future purchasing decisions. Thus, one can generate through the mediation of competence leads.

Educational marketing has the advantage that a high attention can be assured. The addressee is usually a high involvement and is actively seeking reputable useful solutions. In contrast to conventional advertising so one does not have to generate attention / enable the target group. The challenge may be less in the exchange itself, rather than in the identification of potential problems and issues consist of your own target audience. Then you have identified the key problem areas, it is necessary to make the appropriate action.

Educational marketing activities:

Read the full article »

Wow! Target group-ich.de climbs quite well with two articles with comdirect experience reports. What's surprised me, however, that the placement varies significantly, changing the search only minimally!
So entwines a "comdirect review" of my blog now at number 3 on Google! However, one looks for "comdirect review" entwines zielgruppe.ich.de nearly knocked off in 6th place
In search of "comdirect experience" emerges target group-ich.de on only on the second page (12th place), and in search of "comdirect experience" entwines target group-ich.de even only place 16.EWe

Wow! Target group-ich.de climbs quite well with two articles with comdirect experience reports. What's surprised me, however, that the placement varies significantly, changing the search only minimally!

So entwined one of my articles for the search "comdirect experience report" now at No. 3 on Google!

However, one looks for "comdirect review" entwines zielgruppe.ich.de nearly knocked off in 6th place

zielgruppe-ich.de_comdirect_erfahrungsbericht

In search of "comdirect experience" emerges target group-ich.de on only on the second page (12th place), and in search of "comdirect experience" entwines target group-ich.de even only in 16th place

Why is that? Read the full article »

4 points to increase the time spent on Blogs

4 points to increase the time spent on Blogs
What does the dwell time for weblogs? If the dwell time effect on the ranking? Read here 4 tips on how you can increase the time to visit blogs.
The dwell time is a qualitative criterion for judging a website. A high retention is that the site offers interesting content. "Interesting," although objective, but there are SEO people who believe that high retention and positive influence on the ranking has (or will have in the future). After all, search engines - especially Google - the ability to measure the length of stay. Three possible sources of information are already on Google: First, the visiting hours of the pages which are using Google Analytics. Second, the search behavior is easily measurable on search engines. A searcher clicks on the search engines results pages [stroke] SERPs on a website and immediately comes back, it may be assumed that this page does not fit well to the searched term. Third, I heard that some people who have the Google toolbar installed. Depending on the setting so that Google can track every website and its associated retention! Quite likely, therefore, that future qualitative factors influence the behavior of the visitors by means of the rankings in the SERPs.
A high residence time is so that visitors have found something that was of interest to them. Thus, a high residence time has a positive effect on the Besucherloylität - eventually comes a rather unsatisfied visitors again.
WebTracker such as Google Analytics give us bloggers a very nice analysis of the hand, which can show the average visit time for each blog article. For target group-ich.de I noticed is that the residence time between articles varies greatly.
Target group-ich.de_verweildauer.jpg << >>
First Checks is your blog meets the basic requirements!
A blog should load quickly and be clearly structured. Important in articles: break down text into paragraphs, highlight key points and headings in bold and also incorporate appropriate graphics! In addition, a search should be made available so that the visitor - but he should look for something else - has the opportunity to seek first to euerm blog before he goes back to the search engine.
Second: Content is (still) King:
The important thing is that visitors who come heritable fluttered through search engines find an answer to their question. If a visitor from a search engine, the first step is done though: It was found, clicked, and thus has a unique visit more in the statistics. It is more difficult, however, to make this a long-term recurring visitors reader.
The longer the visitor stays on the product, the better the content satisfies his need, the better the content that matches their interests and the better the content is written. Well what I read in my stats: Articles that include matching videos and images in addition to text, considered to be longer. So rather embed video link instead!
Check your web statistics and also with respect to the top exit pages. Perhaps there is a way to make those products a little more interesting! This also makes one or the other can be hinausgezört hasty exit from the blog a bit.
To the visitor stays longer on the blog after reading the article, you should at the end of the article refer to similar items. For this purpose there is especially suitable for WordPress plugin.
Third, extend stay "artificial".
How many times have you read an article and it clicked a link (which opens in the same window / tab), even though you have not read the article at the end? Determined many times! Often one clicks on that website then on another link - and hey presto you have forgotten the original page. Out of sight out of mind! On target group-ich.de I manage links always so that they open in a new tab. So i lesser the risk that one or the other reader leaves my side and not come back. An elegant way to offer tools like Apture (via http://www.seouxindianer.de/blog/webseiten-verweildauer-leser-auf-der-seite-halten/). This may be third party content, such as Wikipedia articles and Youtube videos on your own site using a kind of pop open (similar to lightbox) and the visitor must not leave the page to read about. For Apture way, there is also a WordPress plugin.
...
Fourth, embed external content into your own blog:
There are countless suppliers from which to topic-specific news "subscribe" to. These are then automatically printed at the desired location. Another possibility is also to issues related tweets automatically integrate into your own blog. Twitters her selbt often writes as her blog article, also offer plugins, which publish your tweets automatically as blog articles in your blog. Well I find this tool especially when it adjusts tool that lists the weekly tweets published in aggregated form in a blog article.
These ideas are not necessarily increase the residence time of a single article, but it may extend the entire visit some time. Put yourself in the position of a recurring visitor. He visited euern blog again and there is nothing new substance, he shall leave the blog probably as fast as it came. Therefore, this provides is particularly useful for bloggers who do not publish daily (or more often) new products.

What does the dwell time for weblogs? If the dwell time effect on the ranking? 4 Tips on how to increase the time to visit blogs.

The dwell time is a qualitative criterion for judging a website. A high retention is that the site offers interesting content. "Interesting," although objective, but there are SEO people who believe that high retention and positive influence on the ranking has (or will have in the future). After all, search engines - especially Google - the ability to measure the length of stay.

Three possible sources of information are already on Google: First, the visiting hours of the pages which are using Google Analytics. Second, the search behavior is easily measurable on search engines. A searcher clicks in the SERPs on a website and immediately comes back, it may be assumed that this page does not fit well to the searched term. Third, I heard that some people who have the Google toolbar installed. Depending on the setting so that Google can track every website and its associated retention! Quite likely, therefore, that future qualitative factors influence the behavior of the visitors by means of the rankings in the SERPs.

A high residence time is so that visitors have found something that was of interest to them Thus, a high residence time has a positive effect on the Besucherloylität -. Finally comes a rather unsatisfied visitors again.

zielgruppe-ich.de_verweildauer

Analysis: Average Time individual items compared to the site average

WebTracker such as Google Analytics give us bloggers a very nice analysis of the hand, which can show the average visit time for each blog article. For target group-ich.de I noticed is that the residence time between articles varies greatly.

Read the full article »

Affiliate Programs http://de.wikipedia.org/wiki/Affiliate_% 29% 28Partnerprogramm, webmasters have the ability to generate revenue. But to what extent has the private blog advertising effect on my credibility?
Basically speaking two points for integrating advertising into your own blog:
1) to cover their own costs for web space and domain (if the blog was self-hosted and placed) and
2) "allowance" for the time invested.
The first point should be clear to anyone. Google AdSense for this seems to be used as the most common way. From a certain frequenting the blog income should exceed costs quickly, especially in view of the fact that you can get for only one, two or three euros per month web hosting packages today. For example, I am with campusspeicher.de http://www.campusspeicher.de/?werbecode=Mjg4Mw == * and pay for two domains, and XXX GB webspace just 2,95 € per month.
About the second point I have so formally called "allowance", one can certainly argue. For one - I assume - writes each with a private blog from the joy of writing, because expertise is available to perform the communication needs out or simply a kind of diary, etc. - but not to generate revenue! Secondly, I consider myself as a business economist but this time spent in front of eyes. Multiplying this time now with the hourly net income that could be generated by alternative work, it seems justified the marketing of their own blogs.
Note: Dear individuals, please also think of your blog revenue when you're sitting at the tax return!
But how advertising works on private websites to visitors?
From my own experience: One of my favorite blogs is basicthinking.de. Favorite blog in my case means: ansurfen Almost daily, skim title, interest in reading, and occasionally comment on an article. A few weeks ago I was able to read there that you have decided to use affiliate links in the future. Initially I disliked this, but then - a second later ;-) I found that it was high time for it anyway. But I see this of course from the perspective of a webmaster - can see this potential and understand the step. But guess what non-webmaster? If the author still familiar in the same way if it can earn money through the article?
Basically apply reviews and recommendations from consumers on the Internet as a highly credible, and of 95% (via http://www.fuellhaas.com/2009/04/28/der-kampf-um-glaubwurdigkeit/) of all Internet users in making purchasing decisions often chosen.
2007, a study (commissioned by ask.com) that read 68% of all respondents (over 600 participants) like blogs because they could read there other than in the media (via http://www.foerderland.de/ 419 + M58faf5eecc0.0.html). In terms of credibility of corporate blogs fared the worst. 25% of respondents believe this content less. Specialist blogs and private blogs were better because: Only 2.1% are professional blogs and only 12% are private blogs suspicious. So private blogs have confidential nature. The brand also know, of course providers and therefore try about affiliate programs and paid products to advertise on blogs for their products.
Determines doubt some of the visitors to the independence of the written opinion or a recommendation to altruism! And the more advertising is on private blogs to use, the higher the risk that they will lose the trust advantage. Especially if advertising is not marked as such. Reputable providers such as Trigami http://www.trigami.com/?ref=Cookie * commit their bloggers even that the labeling (ie between the title and blog post) must always be mounted at the top before the beginning of the article. Thumbs up!
From this point one must distinguish regular readers and new visitors:
Regular readers will be less doubt the credibility. "They know each other," you trust the authors. In the case of basicthinking.de was elucidated in the article on advertising links and critical readers were assured, was made clear in the:
"... Copy the exact text ... linked products are not so expensive, only bt deserve with ..."
New visitors that come in. fluttered for example by means of search engines, however, may interfere in promotional links, trust less the content and leave the website accordingly quickly. Finally, there are countless blogs who want to give the impression to be reputable and independent, but in reality have a paid product after another, want to encourage visitors to click on specific links or only pillar of link pyramids.
When advertising, what should you consider?
Honesty: Credibility is always a prerequisite for honesty! Unfortunately, this is not self-evident today. For example, I like to write about my experience with brand suppliers. Honesty is therefore a top priority! Bloggers should inform their readers about the purpose and intention of their weblogs (for example in an "About Me" page). A private Werblog normally assumes no commercial intentions, but should - after a certain amount of advertising - will also be informed. A few AdSense placements are determined no reason to comment. I think it sends to write as soon as you start to integrate affiliate links directly into an article Article.
Transparency: Authors should affiliate and partner links in articles marked as such. I attach, for example, an asterisk at each of these links and then clarify below the bottom of it. Other bloggers write behind every link in brackets if it is an affiliate link. A few bloggers have the readers even have the choice to: your articles even included the traditional link directly below and as an "affiliate link" partner link marked. Very polite, so everyone can decide for himself whether he wants to do something good for the webmaster or not. Should be placed outside of the Articles Advertising, so of course this should also be reported as such. Well, surely it is obvious and therefore unnecessary in many cases, on the other hand it makes sense to many places. I have my commercial breaks provided in the blog sidebar titled "Advertisement".
Affiliate links, advertising blocks, partner links, and paid products to target group-ich.de:
Actually "verunstalte" I hate my layout with ads and I also think that it is worth only after a certain number of visitors to incorporate advertising blocks. In my case however I had from previous web presences still active accounts at various partner programs. This now lay for some time on ice and in some a deposit was even open, which has not yet been paid due to the payment limit not yet reached. A good Schwabe course not wasted this, and so have decided to (thematically fitting provided) integrate many Affiliate in this weblog. Even though it will take, given the (still) something manageable number of visitors until a payout limit is reached, I have since January of the following providers integrated advertising on targeted-ich.de:
Google AdSense: AdSense built into a WordPress blog is easy using the right plugins, and thus I have AdSense ads incorporated from the outset in this blog. The revenues are limited, but at least I drive it back inside my web-hosting costs.
Contaxe http://www.contaxe.com/?cchnref=13131 * offers statically defined ads also context sensitive (content-related) advertising and is thus comparable with Google AdSense.
Zanox <- START of the zanox affiliate HTML code ->
<- (The HTML code may not be changed in the sense of faultless functionality!) ->
<img src="http://www.zanox-affiliate.de/ppv/?14393347C1272514040" align="bottom" width="1" height="1" border="0" hspace="1"> <a href = "http://www.zanox-affiliate.de/ppc/?14393347C1272514040T"> zanox </ a>
<- END of the zanox affiliate HTML code ->: zanox has a very wide range of programs, which advertising media lists for many famous brands.
Finanzen.de http://www.finanzen.de/partnerprogramm.html is new. Since I like (for example, my experience with free checking accounts with direct banks) write about various financial issues, it seems to me this affiliate program as appropriate.
Trigami http://www.trigami.com/?ref=Cookie *: So far I have not posted any items for a fee. Offers of small and medium-sized companies I have already received. However, I have refused every time, because the contents did not match my blog theme. In Trigami although I am logged in, however, the target group-ich.de is not yet activated it. Since the scope of this blog at the moment we say is "upgradable", I can also imagine that the part Trigami is rejected.
For advertising of any kind on the target group-ich.de applies:
· Should I offer to you in the future an affiliate link instead of a traditional, so this leads you to the same destination, but it goes through an affiliate network and has no means a disadvantage for you.
· Other affiliate links in articles will always be based on content and you should also provide an added value (eg, direct link to the article to compare price or additional information)!
· Do not write articles that encourage you to click any behavior! Should I publish articles for cash ever, I am writing unbiased and stick to my own honest opinion.
· Most of my links are as usual completely ad-free, and provide either a recommendation on my part, a source of information or further information about the products dar.
I see the inclusion of advertising on my blog primarily as an experiment, especially with the thought that I would write about my experience here on. Hope I have then to report more positive than negative ;-)
What do you feel about advertising on private blogs? At what level the credibility suffers? From what visitors affiliate programs pay off? Comments about this, I would appreciate it.
* Partner or affiliate link

Affiliate Programs offer webmasters the opportunity to generate revenue. But to what extent has the private blog advertising effect on my credibility?

Basically speaking two points for integrating advertising into your own blog:

  1. Cover their own costs for web space and domain (if the blog was self-hosted and placed) and
  2. "Allowance" for the time invested.

The first point should be clear to anyone. Google AdSense for this seems to be used as the most common way. From a certain frequenting the blog income should exceed costs quickly, especially in view of the fact that you can get for only one, two or three euros per month web hosting packages today. For example, I am with campusspeicher.de * and pay for two domains and 3 GB webspace just 2,95 € per month.

About the second point I have so formally called "allowance", one can certainly argue. For one - I assume - writes each with a private blog from the joy of writing, because expertise is available to perform the communication needs out or simply a kind of diary, etc. - but not to generate revenue! Secondly, I consider myself as a business economist but this time spent in front of eyes. Multiplying this time now with the hourly net income that could be generated by alternative work, it seems justified the marketing of their own blogs.

Note: Dear individuals, please also think of your blog revenue when you're sitting at the tax return!

Read the full article »

Seitwert.de evaluations and blog statistics for 2009

The year is coming to an end. Time for a little summary regarding www.zielgruppe ich.de-based evaluations of the seitwert.de.
After I had given my previous website in mid-2008 due to time constraints, I quickly realized that I can not without ;-) and so I have - after what felt like an eternity - again decided to set up a new weblog. www.zielgruppe-ich.de was on 3 Born in March 2009. I resolved to write down everything what I felt from a marketing perspective as "write value" and what I wanted to show from the perspective of a consumer, so "to a marketer, to other consumer" or the other way around. How is this so with good intentions for the next year, I did not, of course, kept me in it. Although I have kept the topics, however, can my timeliness to wish especially in the summer left. I've actually managed to write in the months of August, September and October not a single article. Shame!
For one, I'm going with this website simply by my urge to write articles on topics that interest me what I'm doing then in most cases in which I write about advertising, brands and gadgets. But I also want to clarify. So I pick out positives in the experience reports like, but Denounce negative. On the other hand I look at this blog as a little experiment, I say openly and honestly. It has in addition to writing ansich and fun to Wordpress, three important goals. First, I want to take into their own hands my online reputation. Christian Koch, there are many. Very many. This combination was very popular name probably some more years ago. I think it's more important to be found quickly. And when you find me, then please appropriate environment - and that will be my blog, and not some outdated profile page at a party or on Youtube. Second, the blogosphere offers excellent space for communication and networking. I was able to learn a lot from successful bloggers. I comment and I am happy every time anew, even if I get feedback. Thirdly, I would like to learn from the development of my blog. For example, with respect to the rankings. Current SEO views interest me. Unfortunately, I have little time and leisure to implement more than just a fraction of the tips. But it never hurts to be on the ball. I Blog Therefore since the birth of [stroke] analyzed five times by March seitwert.de. It was nice to see that has been done here in a few articles and some few little adjustments. Attached the screenshots in chronological order.
Seitwert_analyse_zielgruppe-ich_20090625.jpg << >> << >> << seitwert_analyse_zielgruppe-ich_20090708.jpg seitwert_analyse_zielgruppe-ich_20091214.jpg seitwert_analyse_zielgruppe-ich_20090313.jpg >> << >> << >> seitwert_analyse_zielgruppe-ich_20090529.jpg
Even though I now auzeige how young and little frequented my blog yet, I hereby would like for the first time a few statistics for the period 3 March to 15 December 2009 show. Well, the statistics would not change anything if I would wait with the evaluation until the end of the month, illustrating reichts jeodch out. Google Analytics provides so for 10 months in 2009 are as follows:
Visitors:
Just 4,200 visits, 3,300 unique visitors and 6,800 page views has been on this new website. Most come from Germany, but also Austria and Switzerland is often accessed target group-ich.de. What is nice to see the more often there is new content, the higher the retention. In the months in which I have written more, it is up to an average of 3:12 minutes. In the summer months, in which I have written any article, this has decreased kontinierlich, even up to an average of 0:44 minutes in October. On average 1.61 pages on my visitors call. This also shows again that many more pages are accessed, the current one keeps his weblog (Leader of March with an average of 2.08 pages / visitor). Too bad also that apparently less than a third of visitors are interested in addition to the first article called for more articles. Thus, 74.47% of all users have accessed only a single page, two pages 13.56%, 5.51% three pages, and so on. According Analytics are around 80% of all requests of "new" visitors and thus 20% of recurring.
Traffic Sources:
Access source No. 1, with 60.53% of all search engine requests, and one must say clearly that it is almost exclusively to Google. Only a fraction came through Yahoo, Altavista, Bing and co. 21.6% come from referring sites. Nice to see that here, bookmark services like mister-wong are represented next to platforms such as blogs, facebook, on which I comment you. The remaining 16.5% of all requests were direct hits.
Keywords and Content:
Interesting is the following: The top 5 keywords and search phrases that led visitors to this site always have some reference to a topic of advertising. Nice, I think, finally, I'm writing either on advertising (in the broad sense) or experiences. The most read articles, however, are now advice.
These figures are even now let's say modest. Still, it makes me proud that I have this set up with minimal effort. I have many ideas for articles for the coming year. Definitely I will rebuild this one or the other. Although it is "only" a hobby - but also a hobby one must set the highest standards ;-)

The year is coming to an end. Time for a little summary regarding target group-ich.de.

After I had given my previous website in mid-2008 due to time constraints, I quickly realized that I can not without ;-) and so I have - after what felt like an eternity - again decided to set up a new weblog.

Target group-ich.de was on 3 Born in March 2009. I resolved to write down everything what I felt from a marketing perspective as "write value" and what I wanted to show from the perspective of a consumer, so "to a marketer, to other consumer" or the other way around. How is this so with good intentions for the next year, I did not, of course, kept me in it. Although I have kept the topics, however, can my timeliness to wish especially in the summer left. I've actually managed to write in the months of August, September and October not a single article. Shame!

For one, I'm going with this website simply by my urge to write articles on topics that interest me what I'm doing then in most cases in which I write about advertising, brands and gadgets. But I also want to clarify. So I lift in opinions n forth like positive, however Denounce negative. On the other hand I look at this blog as a little experiment, I say openly and honestly. It has in addition to writing ansich and fun to Wordpress, three important goals.

  • First, I want to take into their own hands my online reputation. Christian Koch, there are many. Very many. This combination was very popular name probably some more years ago. I think it's more important to be found quickly. And when you find me, then please appropriate environment - and that will be my blog, and not some outdated profile page at a party or on Youtube.
  • Second, the blogosphere offers excellent space for communication and networking. I was able to learn a lot from successful bloggers. I comment and I am happy every time anew, even if I get feedback.
  • Thirdly, I would like to learn from the development of my blog. For example, with respect to the rankings. Current SEO views interest me. Unfortunately, I have little time and leisure to implement more than just a fraction of the tips. But it never hurts to be on the ball.

I have a blog therefore five times since birth in March by seitwert.de analyzed:
Read the full article »