Heineken is THE leader in my eyes when it comes to funny beer commercials / viral marketing. Look at the current spot on: "Men with talent."

The latest Heineken ad parodies talent shows like American Idol, X Factor, or Germany's Next Top Model.

In this show will be shown REAL talent - such men, the other to throw beer bottles taken blindfold securely over the back.

Advertising agency TBWA \ NEBOKO (Netherlands)

Heineken knows exactly how the male target group needs to be addressed: Take a typical male-female stereotypes and expertly combine them with the fact that beer and buddies for real men just be at the top I'm sure that even this spot spread quickly viral. For advertising point of view, a real asset to the Heineken beer market dar. Two thumbs up for Heineken!