What is hidden behind Educational Marketing, what goals we pursue, and how it implements this you learn here. Another article from the series "What is ... '.

Educational Marketing is utilitarian communication.

What this means: We are interested in concrete for free high quality information to the hand. Prerequisite for Educational Marketing is, therefore, the core needs of its own target group (s) has been born. These must be solution oriented - without any obvious self-promotion to satisfy - and understandable as possible. You can this form of transmission to a "didactic" name, and secondly, even respectful, as the addressee is taken seriously and will use phrases without advertising. Typical contents of such free information: education of specific technologies, specific case studies or analysis, special guidelines or instructions. All these contents give the receiver an advantage.

Objective: To generate leads by providing expertise:

Every marketing approach aims to bring a specific benefit to the man. Which also applies to Educational Marketing. Through the mediation of complex content is trying to position itself in the attitudes of potential customers as THE solution provider. If you perceived, does this affect future buying decisions positively. So you can generate through the mediation of competence leads.

Educational Marketing has the advantage that one can be sure of a high level of attention. The addressee is usually a high involvement and actively looking for reputable helpful solutions. In contrast to conventional advertising you have to not only generate attention activate / the target group. The challenge may be less in the mediation itself, as there are more in the identification of potential problems and issues of its own target audience. If you've finally recognized the central problem of points, we need to make the appropriate steps.

Educational marketing measures:

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The thing is really so simple as you think, but I now get something:

When consumer goods are well known, those products are described that are intended for direct supply and use by the consumer. There is a difference in

• convenience goods, thus custom goods that are not needed every day and you would like to purchase a minimum of effort. The consumer expects that there is to buy them almost anywhere. Example: cigarettes (Ok, at least in Germany). Below is again in "staple goods" (Mr. Meyer always buys Becel), "impulse goods" (Mr. Meyer spontaneously buys gum ausliegen involved in the fund) and "emergency goods" (Mr. Meyer bought Sagrotan because the swine flu was declared a pandemic) distinguished.
• Shopping goods are generally purchased less frequently and in contrast to "convenience goods" the consumer is here, after a careful selection process, an informed buying decision. This, of course, consumers do less frequently. Best example: Mr. Meyer bought a really good brand new furniture for the living room.
• Specialty goods: Here is the consumer willing to purchase a special effort to take on for. These are goods with which he has made little experience or higher-value, expensive goods, which offer only a few. Example: Mr. Meyer then buys a bottle of Mouton Rothschild from 1945 to his friends indicated before.

Sun and what is missing now in this collection of consumer goods? Read the rest of this entry »

Spoof is for me a great hook for the new series of articles "What is to actually launch.

Where did the term Spoof comes and the importance it has with respect to advertising and Social Media, which you can find out here.

Spoof called Leo, according to German parody, spoof, or dizziness. The term comes from the spoof IT field, and is according to Wikipedia, for cheating on computer networks in order to conceal one's identity. The spoofing `s origin thus has a more negative touch. The English-language Wikipedia spoof meant by a "Parody by imitation." On szenesprachenwiki (allet wat is it) one is more concrete:

"A spoof is a spoof, spoof, parody of, for example commercials, music videos, or the like. [...] As a spoof parody is rather funny and creative .... "

And that in times of Youtube, vimeo and co also announced full level mark. A simple explanation For example:

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