Looking at Google Reader functions closer to something, then shows great potential for referral marketing. Last but not least, thanks to Google Buzz is the Google Reader has become an interesting mix of feed reader and so many social media features that we know of her Twitter and facebook.

I must admit that I have so far resisted Feedreader. Especially against those who install it on the computer and you must therefore move has not necessarily available. However, once threatened to burst my bookmark lists at the seams, but now I have decided to subscribe to feeds. Since I am Gmail users and Android use a Smartphone, has of course the Google Reader service, of which I am more than excited now, especially aufgund its functions to exchange with other Google Reader users.

Until recently I had the Google Reader really only used to reading articles. Google Reader, but gives us the opportunity to highlight special items. You may remember articles, links to send to other items, group items into folders and tagged. But the most important in my eyes, marking possibilities are "May I" and "recommend" or "Recommend with comment.

Read the rest of this entry »

How Google Analytics those top entry pages with the greatest need for improvement identified by means of making. A very quick instructions in five steps:

1st Select the Google Analytics navigation menu 'Content', then 'most popular destination sites'. Then you get a listing of 10 most popular entry pages of your message, sorted by the number of admissions. That's interesting, but not enough yet.

2nd Click right above the list on the 'See':

Read the rest of this entry »

[ Trigami Review ] The web clips Award 2010 by King Pilsner: A successful marketing and a lot of potential for new filmmakers.

By mid-January Brauerei GmbH of Duisburg-king had to participate in the König Pilsener Film Award at www.koenig-filmaward.de called. Appropriate action slogan: "König Pilsener - Great moments for the small screen."

As prices na attracted 10,000 Euro prize for the winner and therefore, many candidates had submitted their flimischen creations. All participants had the opportunity to submit even more movies, and so were about 350 submissions lodged. Phew, had the jury not be easy, whatever Til Schweiger (Jury Officer) stressed during the ceremony again. The pre-selection of the best 25 people subject but not the jury of Mr. Schweiger, but registered users (register could be anyone) could each vote for their favorite.

Of the registered users seat was also one of the jury raffled in. This was Sébastien Wolf pleasure, next Til Schweiger, Hildegard Strauss (marketing manager and director of this project with King Pilsner), Christian Hellmann (Editor in Chief at Axel Springer for film and television) , Florian Beisert (Managing brand film) and Florian Meimberg (independent director to sit) on the jury table and from the remaining 25 participants to name the top three.

Et voila: The Favorites:

Read the rest of this entry »

Advertorials are accepted? Are paid article on weblogs in order? From current events (Süddeutsche & Trigami), I would once again like on advertising and specifically take up the paid blog posts again.

After also upload magazine had reported that the Süddeutsche Zeitung iPhone App via Trigami *, so has paid blog posts advertised, must plug in the Süddeutsche Zeitung strong criticism. The reason for the outrage is that the paid product recommendations had to consistently be positive and they were.

However, after marketing manager Peter Bilz Wohlgemuth (in the SZ responsible for the campaign) a comment in its opinion , and Remo Uherek (Managing Director Trigami) in Trigami blog has taken a public position , it is clear that there is a faux pas on the part Trigami was. The customer was text-review posted, but Advertorials get. Quote from the opinion:

"Mr. Bilz Wohlgemuth has confirmed to me by phone explicitly that the goal of the campaign was never imposing bloggers what they had to say. It was only expressed the wish that the result of the campaign as many positive reports and comments (even the Apple Store), would (who would not like that.) ... "

That means in German: Read the rest of this entry »

What does dwell time for blogs like? If the residence time effect on the ranking? 4 tips on how to blog can increase the time to visit.

The retention is a qualitative criterion for judging a site. A high level of retention is that the site offers interesting content. "Interesting" is objectively true, but there are SEO people who assume that a high retention has a positive influence on the ranking (or will have in the future). After all, search engines - especially Google to measure - the possibility of the residence.

Three possible sources of information are already available Google: First, are the visiting hours of the pages that use Google Analytics before. Second, the search behavior on search engines is easily measurable. Click a searcher in the SERPs on a website and immediately comes back, we may assume that this site is not a good fit for your search term. Third, there are some people who have Google Toolbar installed. Depending on the setting so that Google can track every website and its associated time spent! Quite likely, therefore, that the qualitative factors affecting the future conduct by the visitor, the rankings in the SERPs.

A high retention is so that visitors have found something that was of interest to them. So stay has a high positive effect on the Besucherloylität - after a visitor comes back rather unsatisfied.

Analysis: Average visit time compared with individual articles to site average

WebTracker such as Google Analytics to give us bloggers a very nice analysis of the hand which can show the average visit time for each individual blog articles. For target-group-ich.de I noticed that the time spent between articles varies greatly.

Read the rest of this entry »

From my own experience: One of my favorite blogs is basicthinking.de. Favorite blog is called in my case: surf almost every day, fly title, interest in reading and commenting now and then an article. A few weeks ago I could read there that you have chosen to use in future affiliate links. At first I resented this, but then - a second later I found that it was high time for it anyway been. But I see this course from the perspective of a webmaster - this potential can see and understand the step. What do think, however, non-Webmaster? If the author still familiar in the same way if it can earn money through the article?

I look at the integration of advertising on my blog primarily as an experiment, especially with the idea that I want to write about my experiences on this subject. Hope I have then to report more positive than negative

Affiliate programs offer webmasters the opportunity to generate revenue. But to what extent has the private blog advertising affect my credibility?

Basically, two points suggest to integrate advertising into your own blog:

1. Cover its own costs for webspace and domain (if the blog itself is hosted and was placed) and
2. "Allowance" applied for the time.

The first point should be obvious to everyone. Google AdSense for this seems to be used as the most popular option. From a certain frequenting the blog, the revenues exceed the costs quickly, especially in view of the fact that today for only one can get two or three euros a month web hosting packages. Eg I am with campusspeicher.de * and pay for two domains and 3 GB web space just € 2.95 per month.

About the second point, which I have so formal "allowance called" one can certainly argue. For one - I presume - everyone writes a blog from the private joy of writing, because expertise is available, from the need to communicate out, or simply lead to a kind of diary, etc. - but not to generate revenue! Second, I consider myself as economists but the time spent for this purpose in mind. Multiplying this time now with the hourly net income that could be generated by alternative work, it seems the marketing of their own blogs justified.

Note: Love is thinking individuals, also contact your blog revenue if you are sitting at the tax return!

Read the rest of this entry »

The end of unified search results?

Personalized search results have been previously available only to users who have logged into their Google account are displayed. Since 5 December now receives ANYONE who is looking at something Google personalized search results. For this purpose, collects and analyzes Google's web history after 180 days in the cookie using the browser.

Does this affect the ranking of websites?

This raises the question of whether this has an impact on search engine optimization. Supposedly already incorporate user behavior of Google users logged into the SERPs (Search Engine Result Pages) with. Depending on how large the number of logged-in users to the general searches was to change the results now. So far, the proportion rather low, the probability is higher that the search results, or the ranking of various Web pages will change soon.

Read the rest of this entry »

Successful combination of Linkbait and Tweetbait of druckerei.de!

Values Twitter fans and do not want to admit it: This is THE chance on a first-class wall calendar 2010 in the size of 1000 x 700 millimeters in stylistic reference to the micro-blogging service Twitter. A few blue and red bird, and even the Failwale have found a place that, as well as a list, from which one can read, whether one is for Twitter-addicted. The calendar is printed on good paper and writable, so that you can also register your scribbles nice appointments.

Who gets this calendar? Read the rest of this entry »