Spoof is for me a great hook for the new series of articles "What is really" to launch.

Where did the term come Spoof and the importance it has regarding advertising and social media that you experience here.

Spoof called according to Leo in German parody, spoof or hoax. The term dates back to the Spoof IT field, and is according to Wikipedia for fraud attempts in computer networks to disguise one's identity. Of spoofing's origin thus has a more negative touch. The English-language Wikipedia spoof meant by a "Parody by imitation." On szenesprachenwiki (wat is it allet) will be more concrete:

"A spoof is a spoof, spoof, parody of such commercials, music videos, or the like. [...] As a parody spoof is rather funny and creative .... "

And in times of Youtube, vimeo and co also announced full on brand level. A simple explanation example:

Read the rest of this entry »

In recent years I have watched my friends communicate more through social networks. After three days ago I had a birthday, I have sometimes taken the trouble to draw up a list of all congratulations, broken down by means of transfer. If the number of people I do not einbereche which I have personally shaken the hand (16 people), then I come to the following statement:

• 4 letters came by post,
• Three wishes I received on my private email address
• 3 by e-mail address on my business
• 24 people have given me the MeinVZ - written notice board,
• 16 on my Facebook - Wall
• 5 congratulations message and fluttered as MeinVZ
• 1 Congratulations via Facebook - message in,
• 2 calls came from landline (private) and
• 2 calls via landline (office)
• 6 people called me in this regard on the phone and
• 7 wrote me a text message.

The result is clear! Faced of 72 people who do not face-to-face, only 4% have written by post, 24% used the telephone (landline or mobile as a call or SMS) and 72% chose the blatant Internet as a delivery channel. Of these 72% (52 people) who congratulated me on the internet, just 12% used the good old email, and the remaining 88% attributed through social networks!

Which brings me to the question of how many social networks do I need? Read the rest of this entry »

In the current issue of Business Week (issue 22 of 25.05.2009) I have an interesting article ("shining hour" pp. 92 - 96) read on the financing of startups. In times like these, it is not surprising to read that venture capitalists and business angels are always cautious when financing startups. The study commissioned by the WiWo says:

Nine out of ten venture capital and 70 per cent of business angels say that currently there are not only less capital for start-ups than last year, but that individual investors will withdraw permanently.

That means for entrepreneurs (without rich grandma) in plain text: Either your sense of trends is top notch and you manage to convince, or you pay out of pocket or try to project the "secondary" or build up in the evening after the main activity, with the hope of the first big order. Founder who follow the latter course (have to) call it Moonlight why startups (aha learned again what), and there should be according to the article currently in Germany more and more.

However, according to my study, almost all of the surveyed investors in this country that there are some very good ideas, in which it is worthwhile to invest. This would founder in the areas of cleantech, medical / biotechnology, and Internet / e-commerce from the perspective of donors currently particularly good cards. One of the 30 articles identified in the most promising start-ups I want to introduce you briefly, because I am personally thrilled them: Read the rest of this entry »