The thing is really so simple as you think, but I now get something:

When consumer goods are well known, those products are described that are intended for direct supply and use by the consumer. There is a difference in

• convenience goods, thus custom goods that are not needed every day and you would like to purchase a minimum of effort. The consumer expects that there is to buy them almost anywhere. Example: cigarettes (Ok, at least in Germany). Below is again in "staple goods" (Mr. Meyer always buys Becel), "impulse goods" (Mr. Meyer spontaneously buys gum ausliegen involved in the fund) and "emergency goods" (Mr. Meyer bought Sagrotan because the swine flu was declared a pandemic,) distinguished.
• Shopping goods are generally purchased less frequently and in contrast to "convenience goods" the consumer is here, after a careful selection process, an informed buying decision. This, of course, consumers do less frequently. Best example: Mr. Meyer bought a really good brand new furniture for the living room.
• Specialty goods: Here is the consumer willing to purchase a special effort to take on for. These are goods with which he has made little experience or higher-value, expensive goods, which offer only a few. Example: Mr. Meyer then buys a bottle of Mouton Rothschild from 1945 to his friends indicated before.

Sun and what is missing now in this collection of consumer goods? Risch table that:

• Unsought goods: These consumers are simply not aware of the emotionally or he would not like to deal with. Great that there are goods that one annoying ... like insurance!

So what are unsought goods, one can imagine, namely consumer goods, to which no one thinks

This is an article of the series "What is ... 'what a simple way from the field of marketing concepts to explain.