Spoof is for me a great hook for the new series of articles, "What exactly is" to launch.

Where the term comes Spoof and the importance it has on advertising and social media that you experience here.

Spoof called Leo, according to German parody, spoof, or dizziness. The term spoof comes from the IT industry, and is according to Wikipedia for fraud attempts in computer networks to disguise one's identity. Of spoofing `s origin thus has a more negative touch. The English-language Wikipedia spoof meant by a "Parody by imitation." On szenesprachenwiki (wat there allet) will be more concrete:

"A spoof is a spoof, spoof, parody of such commercials, music videos, or the like. [...] But rather is a parody spoof funny and creative .... "

And it is in times of Youtube, vimeo and co also announced full brand level. A simple declaration example:

A (mostly funny) spot happens to good feedback, many views is often shipped and linked. The spot has been so successful seeding behind. Others are now jumping on the moving "Viral-train" and making fun of the spot in which to insert the example scenes, existing content is changed, or is in the new movies created on the basis of the original video. The foundation for a successful viral marketing campaign is thus determined by the reputation of the source video already.

Here is an example of an original spot ( via ):

And here (the right Spoof via ):

Other reasons why Spoofs have a good chance

• People who are familiar with the original, curious parodies on well-made.
• Platforms like Youtube spoof campaigns facilitate the connection to the original with features such as video responses / video responses .
• Opinion leaders (blogger, Twitter user, forum members, ...) have been reported over the original, Spoofs like to fall back on in order to tie back to existing posts and discussion.

In order to conclude: Even the makers of the original was one Verarschung "Veräppelung" have no negative consequences. On the contrary - the whole thing, this gives even more attention.