How to find using Google Analytics Top Entry those with the greatest need for improvement makes a very quick tutorial in 5 easy steps.:

First Selected in the Analytics navigation point the 'Content' and then 'most popular landing pages'. Then you get a listing displays your 10 most popular entry pages, sorted by the number of admissions. That's interesting, but not enough yet.

Second Click right above the list on the 'Compare':

Third Selects the right drop-down menu 'bounce rate' (compared with the average site). Following overview you will now (looks at me, admittedly made great need of improvement):

The side with the longest red bar is now entering the one euern blog about what many visitors, but (in relation to the site average), they leave very quickly!

4th Click to see on that page for more details. You now see a value in percent for index 'bounce rate' (do not confuse with 'exits'). In my case, that page has an extremely high value of 89.13%. Phew that's large potential for development.

Note to bounce vs. exit. A visitor enters a site and leaves it again without an additional page of the site access, this is a jump. Then the home page is the same exit page. Of leaving is when a visitor has already viewed more than one page of the site and the site will be determined on THIS side of leaves ( via ). Thus, a jump from one side always an exit -. But not every exit is a jump strapped?

Back to topic: As you can see, the page that we have identified here on, great potential. Now it is time to optimize this site so that visitors stay longer on the website. Let's assume that no technical defect, but that there might be a conflict between the interest of visitors and the content provided therein. Google Analytics offers us a more useful analysis. You still have open detail view of the above page? Then goes on to point 5:

5th Click under 'Landing Page Optimization' to 'Entrance Keywords'.

Now it's up to you to adapt the content of these top-side entry / landing page so that their visitors who are interested in the keywords listed there, be better served.

Maybe you have another item in the repertoire (I'm from here once a weblog), which fits better with the detected keywords. Then it would be advisable in this article to draw attention to another (or the article, for example, using plugins to display "related posts"). Or you make the effort and wrote this article and developed a unique entry points into the page in the new context. A third option is to amend the articles of the start page content itself. I would suggest here, however, to not change to the existing strong content, but rather to expand, not to devalue the product for other keywords.

I hope the tip is useful for one or the other of you. To me this has been a friend and I found really interesting. A lot of fun.