Communication among bloggers is what makes the blogosphere so likeable. Every blogger welcomes your feedback. Here 4 Tips For More Comments on euerm weblog.

The quantity and quality of comments on a blog in my view qualitative criteria in assessing a weblog represents a saying for self-marketing is: ". Do good and talk about it," Look euern blog simply as a commodity, as a service, as a brand in the huge market "Internet". Markets are conversations! That means you have to keep talking. Blog Items must be discussed and recommended at best. But as you pushed more communication?

1 Communication behavior on other blogs.

As in "real life", the exchange also depends on the communication skills of the blogger himself. A blogger, who himself often on other websites and blogs, leaving comments, lays the foundation for comments on your own blog. However, one should with his comments always make a good picture of yourself.

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There are many social bookmarking services that are interesting from a SEO point of view, since they attach the links NO nofollow attribute. Here you can find tips and links to lists of social bookmark services that use dofollow!

On my blog I use the socialbe plugin from Yoast , which allows visitors each item in the bookmark list of Digg, del.icio.us, StumbleUpon, StumbleUpon, Google Bookmarks, Wikio, Technorati, and record live (or of course the article as a link to spread through Facebook, Twitter or LinkedIn and co). I have for my opinion, I decided to famous social bookmark services market (self-service). These great and famous social bookmark services miss the bookmarks however the "nofollow" attribute. Ergo these links from Google and co are probably not considered as a recommendation in the true sense. Too bad.

I have therefore made me look at the search for self-services that use nofollow NOT and was surprised when I saw how many there seems to be yet.

Lists of dofollow social bookmarking services:

On seo blog.ch I'm very nice lists encountered, filled to the brim (and obviously well maintained) with SB pages. Each list displays information about each registered social bookmark service the Pagerank and its updates, the AlexaRank, the URL, the top level domain and of course the link type, will be used if do-or nofollow.

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After the Death Star Stuttgart has virtually broken on the Swabian Viral wall light (over 3 million views on Youtube), gibts same now on "schwenglisch", ie Swabian-English

Whether the new clip come close to the first, is rather unlikely. Still, a must-see for those who like the original!

Here the famous "Viral marketing in Stuttgart Death Star":

And here for direct comparison to denglisch um ... schwenglisch, so Swabian English:

( via )

Denglisch is well-established and anchored itself more and more in our use of language. In the office we are not officers, but "manager", our brands have an "image", our products have a "benefit" we "letters" our agency, our measures "push" campaigns, we generate "leads" we "tracken "the" return on investment "and on Friday I get" casual ".

In the private sector "adden" we are adding new contacts in various "communities", send "messages" to speak on the "Mailbox", read "feeds" and take the "Cam" to "boarding" with. We make "Work-Out" to eat "fast food", go to "Events" and hold "small talk". We read "bestseller" books, wearing "stylish", "designer" clothes "zap" with the remote control and if we do nothing again, then "chill" we!

How do I get it? I have just seen the following movies, which keeps us nice just how cluttered our life is but with English words and how "cool," but so many "old school" stuff is ... like a simple newspaper Have fun with "How cool is this?"

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Advertorials are accepted? Blogs are paid on items in order? Due to recent events (Süddeutsche & Trigami) I would like to once again take up the topic of advertising and specifically paid blog posts again.

After also upload magazine had reported that the Süddeutsche Zeitung your iPhone app using Trigami has advertised *, ie paid blog posts, the Süddeutsche Zeitung has drawn harsh criticism. The reason for the outrage is that the paid product recommendations had to be very positive and also had.

However, after marketing manager Peter Bilz Wohlgemuth (responsible for the campaign in the SZ) put in a position to comment , and also Remo Uherek (Managing Director at Trigami) has taken a public position in Trigami blog , it is clear that it is a faux pas by Trigami was. The customer have text reviews posted, but advertorials get. Quote from the opinion:

"Mr. Bilz Wohlgemuth phone explicitly confirmed to me that the goal of the campaign was never to impose bloggers what they had to say. It was only expressed that the desire result of the campaign were as many positive reviews and comments (even the Apple Store) (who would not.) ... "

This means in German: Read the rest of this entry »

What lies behind Educational marketing, which aims to pursue it and you learn how to put this here. Another article of the series "What is ...".

Educational marketing is utility-oriented communication.

This means in plain text: you are interested in free concrete quality information at hand. Prerequisite for Educational marketing is, therefore, to know the core needs of their own target group (s). This is then a solution-oriented - without any obvious self-promotion - and of course best to satisfy. You can this form of communication to a "didactic" call, and on the other, respectfully, since the addressee is taken seriously and is operated without advertising phrases. Typical contents of such free information: special reconnaissance technologies, specific case studies or analyzes, special guidance or instructions. All these contents give the receiver a benefit.

Objective: Generate Leads through the mediation of competence:

Each marketing approach has an objective to bring a certain power to the man. So of course the Educational Marketing. Through the mediation of complex content is trying to position itself in the setting of potential customers as THE solution provider. Will be perceived, it positively affects future purchasing decisions. Thus, one can generate through the mediation of competence leads.

Educational marketing has the advantage that a high attention can be assured. The addressee is usually a high involvement and is actively seeking reputable useful solutions. In contrast to conventional advertising so one does not have to generate attention / enable the target group. The challenge may be less in the exchange itself, rather than in the identification of potential problems and issues consist of your own target audience. Then you have identified the key problem areas, it is necessary to make the appropriate action.

Educational marketing activities:

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Wow! Target group-ich.de climbs quite well with two articles with comdirect experience reports. What's surprised me, however, that the placement varies significantly, changing the search only minimally!

So entwined one of my articles for the search "comdirect experience report" now at No. 3 on Google!

However, one looks for "comdirect review" entwines zielgruppe.ich.de nearly knocked off in 6th place

In search of "comdirect experience" emerges target group-ich.de on only on the second page (12th place), and in search of "comdirect experience" entwines target group-ich.de even only in 16th place

Why is that? Read the rest of this entry »

What does the dwell time for weblogs? If the dwell time effect on the ranking? 4 Tips on how to increase the time to visit blogs.

The dwell time is a qualitative criterion for judging a website. A high retention is that the site offers interesting content. "Interesting," although objective, but there are SEO people who believe that high retention and positive influence on the ranking has (or will have in the future). After all, search engines - especially Google - the ability to measure the length of stay.

Three possible sources of information are already on Google: First, the visiting hours of the pages which are using Google Analytics. Second, the search behavior is easily measurable on search engines. A searcher clicks in the SERPs on a website and immediately comes back, it may be assumed that this page does not fit well to the searched term. Third, I heard that some people who have the Google toolbar installed. Depending on the setting so that Google can track every website and its associated retention! Quite likely, therefore, that future qualitative factors influence the behavior of the visitors by means of the rankings in the SERPs.

A high residence time is so that visitors have found something that was of interest to them Thus, a high residence time has a positive effect on the Besucherloylität -. Finally comes a rather unsatisfied visitors again.

Analysis: Average Time individual items compared to the site average

WebTracker such as Google Analytics give us bloggers a very nice analysis of the hand, which can show the average visit time for each blog article. For target group-ich.de I noticed is that the residence time between articles varies greatly.

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