How does it create some "David", the "Goliaths" skillfully to defy the brewer industry is most interesting. David, in this case small regional breweries. How can this hold? In contrast to the small brewer Krombacher have no advertising budget € 46.41 million (31.81 Bitburger and Beck's 26.8 million euros, Source W & V) is available.
Beck's has the highest brand strength index. According monitor beer brand in 2009 Beck `s at the 18 - to 30-year-old scored a brand preference of over 70%! Beck's is followed by Krombacher, Warsteiner, Veltins Bitburger and ( Advertise & Sell, Issue 13, 26.03.2009 ). I can understand that. I remember quickly what I associate with Beck's: Sail & beach party. Krombachers motive is always the pure, clean natural lake. What I associate with Warsteiner? Well Warsteiner, Veltins Bitburger and I have to think for some time!
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