The print campaign of the International Society of Human Rights (ISHR agency Ogilvy & Mather) fits to current events ( # iranelection ) as chalk and cheese.

With much wit as the candidate of fear Ahmadinejad before the debate and freedom of the Internet identified by:

ISHR print campaign with Ahmadinejad

Other motifs found her here: "Chávez, Castro as Technophobics" .

Spoof is for me a great hook for the new series of articles "What is to actually launch.

Where did the term Spoof comes and the importance it has with respect to advertising and Social Media, which you can find out here.

Spoof called Leo, according to German parody, spoof, or dizziness. The term comes from the spoof IT field, and is according to Wikipedia, for cheating on computer networks in order to conceal one's identity. The spoofing `s origin thus has a more negative touch. The English-language Wikipedia spoof meant by a "Parody by imitation." On szenesprachenwiki (allet wat is it) one is more concrete:

"A spoof is a spoof, spoof, parody of, for example commercials, music videos, or the like. [...] As a spoof parody is rather funny and creative .... "

And that in times of Youtube, vimeo and co also announced full level mark. A simple explanation For example:

Read the rest of this entry »

Since I'm somewhat amazed when I finally have a slightly larger envelope of Greatnet.de found in my mailbox. Contents: A letter and a barbecue tongs! Thanks for this!

The letter is on the website grillen.de summer- referenced, on which photo you upload on summer, most beautiful or photos may be other rate. To the best picture is awarded a ball grill, barbecue tongs, a beer keg and a party's check for 100 €.

My first thought: Wow, who remembered my birthday (I was some years ago a client of Greatnet)

Second thought: Rubbish!

Third thought: Good idea for Linkbaiting.

However one should I say two things: Read the rest of this entry »

In recent years I watched as my circle of friends communicate more through social networks. After I had her birthday three days ago, I've sometimes taken the trouble to set up a list of all congratulations, broken down of transfer. If I do not einbereche the number of those who have given me personally shaken the hand (16 people), I come to the following statement:

• 4 letters arrived by mail,
• 3 congratulations I received an email on my private address,
• 3 email address on my business
• 24 people have written me to MeinVZ - pin board,
• 16 on my Facebook - Wall
• 5 congratulations message and fluttered as MeinVZ
• A greeting via Facebook - message pure,
• Two calls came by landline (home) and
• 2 calls via landline (office)
• 6 people called me on the phone and in this respect
• 7 wrote me an SMS.

The result is clear! confronted by 72 people who do not face-to-face, only 4% have written by mail, 24% used the telephone (landline or mobile as a phone call or SMS) and gross 72% chose the Internet as a delivery channel. Of these 72% (52 people) who congratulated me on the Internet, just 12% used the good old email and the remaining 88% written via Social Networks!

This brings me to the question of how many social networks do I need? Read the rest of this entry "

This beautiful advertising campaign from Google, I do not want to hide from you advertised is for the Google Maps extension of Google Street View . Here, the control and Navigatioselemente into "real life be transferred." Thus, the typical arrows and the logo are sprayed on the street, or a bus stop in a "screen", great idea.

Google Street View advertising on the street

( via )

Everyone knows the service, although no German streets must be verified to date. This is partly so because the service comes on strong headwinds lately. And in some cases even cope ( via ). Hamburg, for example, Google issued a recording ban, if not certain datenrechtliche rules would comply. Also, the data protection of the countries have taken to the Barrikanden and finally they've managed that the search engine giant offers tailored specifically to Germany Privacy Tools. Who has complaints can contact directly or streetview-deutschland@google.com Google via an online form to request deletion of images.

The skepticism remains: Read the rest of this entry »

Via Ambient Media in Social Media - best practice from Mc Donald's or Starbucks ?

I am one of those people that leave total in a fun and fancy advertising. Especially when you can participate. This shows us once Mc Donald's as easy to animate people to carry forward a brand. In London, the world famous Piccadilly Circus, McDonalds uses a billboard, which means funny animated images in part, motivates people to leave the billboard in the background - and thus of course also photographed with the Mc Donald's logo -:

( via )

Mc Donalds is quite big in ambient media, there is hardly a village without posters, billboards or hoardings with the big yellow "M". However, there was at the burger giant and embarrassing actions in Ambient, see this billboard . By and large, whole, it creates the brand but again and again well into our living environment, bring in, like the example of "Late Night" shows beautifully.

The example at Piccadilly Circus is a great idea to take the brand into the social networks of people, but the idea is used in other social media campaigns Mc Donalds less. Late last year, for example, the Burger Brater invested over 100 million U.S. dollars in the Mc Café campaign, which provided in the media mix TV, print, radio, billboards and Internet ads. Social media elements are not (or hardly taken up). Why not? Read the rest of this entry »