Written by Christian Koch Mar 28
Lately I've noticed in talking to friends and colleagues that I can refuse my wishes seldom offspring while shopping. oder via ). As luck would have it, I came across an article today, which shows that there is probably many similar ( via or via ). The article refers to a study by the University of Vienna . The data were collected through participant observation, ie, observers gave himself as a buyer and watched the behavior of parents. It is interesting that many parents in hindsight was not aware how many cases were affected in purchasing decisions by the kids.
Subtle influence children in a supermarket buying patterns of their parents, according to a study by consumer researchers in Vienna. It could encourage children to their parents to ten impulse purchases, [...]. Most parents gave to the toys, sweets and fruit to the children for the duration of the deal to purchase.
Yes indeed! Read the rest of this entry »
Written by Christian Koch Mar 28
United Domains' world card campaign draws slowly circle ( via Perun weblog ):
What works: United-domains has started a campaign which promises that all the bloggers who write about this campaign a great free domain world map (120x60cm!!) remain. The action also applies to all bloggers who are not clients of united-domains.
Hey, great action (especially Swabia)! Since I'm even wondering how long the card is slow in coming. I'll keep you informed. The response to this campaign so far seems to be positive. Once again a proof of how simple and yet effective approach may be the Internet. Thumbs up!
Who wants to join also find here all information, as well as the first blogs that have already received the card.
Written by Christian Koch Mar 25
This could be the title if it would make a film about the German DIY stores advertising competition. What fascinates you about the do-it-yourself (DIY) industry with its distribution of DIY? An interesting article on consumer-products-germany.com explains:
The DIY segment reflects the particular challenges of the German retail landscape reflect particularly well. A sustained market concentration has led to a top seven complexes of the Obi, Praktiker, Bauhaus, Hornbach Zeus, Rewe (distribution toom) and Globus belong. Together they represent 85 percent of the revenues of the 20 largest DIY retailer. These top 20 earned in the year 2008, about € 27 billion domestically.
To achieve this type of DIY stores such as Obi, Hornbach practitioner or for advertising a fortune. Campaigns are sometimes done well, and many spots as I can remember, even years later. Read the rest of this entry »
Written by Christian Koch Mar 24
Last week I got e-mail from Google AdSense on the upcoming launch of interest-based advertising. These "silver bullet advertising" raises visitor data and analyze their behavior. Each visitor, (which allows you to save a cookie in their browser cache) is thus divided into a certain category of interest, "sports fan" for example. When the visitor enters a website, which Google's interest-based advertising blocks on, so it will sport-relevant ads are displayed. Google promises advertisers by a much higher target accuracy and AdSense, consequently, higher advertising revenues.
What is extraordinary about this form of tracking: It is a so-called "DoubleClick DART cookie" in the browser cache and saved the website visitor sees, according to the Google Privacy Center , for example like this:
time: 06/Aug/2008 12:01:32
ad_placement_id: 105
ad_id: 1003
userid: 0000000000000001
client_ip: 123.45.67.89
referral_url "http://youtube.com/categories"
It will be stored next to the date and time of the visit, the advertising campaign ("ad_placement_id") and each ad placed ("ad_id") in the cookie. The long number is the "userid", which indicates the ad cookie that identifies the browser. The line "referral_url" specifies the URL of the page where the ad was served. I interpret this to mean that Google will now track so can the pages where the current visitor was before (and how or whether he has responded to ads), but Google can hold only the pages which Google AdSense ads are integrated (where are Today, no Google ads?) and the DoubleClick ad serving, and certain Google services using the DoubleClick cookie.
Read the rest of this entry »
Written by Christian Koch Mar 16
I love to read marketing blogs, is clearly ne! Today I have the French marketing blog marketing alternatif.com viewed. It pleases me very well! Design and presentation top! Top topics! From the Bookmarks! But what I particularly like the categories, which integrates the analog records of various marketing areas such as ambient, online, viral, etc.. Here I must admit that I was indeed a concept Ambient marketing, but I knew about this area at least, that's why I've denied me in this regard and I wish to make smarter this is not natural.
What has to do with ambient media Millennials? Read the rest of this entry »
Written by Christian Koch Mar 14
After I 've reported recently , that I had the settings from the "all in one SEO" plugin manually entered meta-data yet, I'm now in Webmaster Watchblog read as follows:
No longer all that important meta tags because they are "abused" were earlier. There were so meta tags are specified, but which had nothing to do with the site. Therefore, meta tags are no longer so important. However, one should take care, that not all pages have the same meta-tags and the same descriptions. This has a negative-to the site.
Accordingly, I probably should get my settings back. Now I'm not sure ... the plugin finally allows you to enter this information every post!
Filed under: SEO , Wordpress
Written by Christian Koch Mar 11
Today, as I sat all afternoon in a meeting, I'm on the rampage in Winnenden know until two hours ago. What can I say, I'm shocked that something like this has happened again. I have a young son, but this is only two years old, but as we know, do not stop madmen before kindergarten . Unbelievable what apparently now in the immediate vicinity has become an everyday threat.
Why is the title of "television" to read? Read the rest of this entry »
Written by Christian Koch Mar 10
I have just the plugin Contact Form 7 installed and felt very good. It is easy to use, offers many setting possibilities and works perfectly. Have the form currently being integrated on the "About Me" page.
Also, I've integrated AdSense ads under the complete article view and do on my new host Campusspeicher.de attention quite well ... I think 
